Mário Andrade
Lead Product Designer

I design meaningful digital products.

At the moment I'm helping companies rethink their products and services at the design agency Idean. Before this I got the opportunity to work on incredible products at the Guardian (like its growing reader contributions proposition) and I started my career at the digital agency Digital LBi.

Contributions landing page and appeal
Changing the way newspapers are financially supported
The Guardian

Contributions are a new way for Guardian readers to support the Guardian through one-off donations. This project started with a small team trying to prove the potential of reader contributions through small, iterative live experiments and growing quickly into a full fledged team running a product that now has a significant impact on the organisations revenue. I led the design work for this project, across multiple teams and managing two junior designers.

I was involved in designing the homepage and various types of contribution appeals, running iterative live messaging tests to understand the reader’s motivations for contributing and optimising the payment flow.

Labour & Liverpool series page and explainer component
Identifying the future of a newspaper's membership scheme
The Guardian

As the Guardian Membership hit its first years of existence, there was an interest in understanding how it could continue to be shaped. This project tackled this questions with comprehensive rounds of research with existing members and readers, workshops with key stakeholders in the organisation and the setting up of small discovery teams to explore and validate the most promising leads.

Alongside a user researcher, I was involved in planning, designing and running all the key activities of this discovery process, from the research sessions, to the mock-ups and prototypes and the stakeholder workshops.

Guardian app for smartphone and tablet
Designing a new native app newspaper experience
The Guardian

With iOS and Android smartphone apps built at different times and no support for tablets, this project was an opportunity to redesign and create a unified Guardian app experience across both native platforms and devices.

I helped design all the aspects of the app from creating early concepts during the discovery phase to creating and validating individual features during production and a live pilot with users on the run up to the launch of the app.

© 2019 Mário Andrade